"Genevieve Bell's research...shows that women lead tech adoption in "internet usage, mobile phone voice usage, mobile phone location-based services, text messaging, Skype, every social networking site aside from LinkedIn, all Internet-enabled devices, e-readers, health-care devices, and GPS. Also, because women still are the primary caretakers of children in many places, guess who controls which gadgets the young male and female members of the family get to purchase or even use?""
Women beat 18-34 men for tech adoption and purchasing power - Boing Boing
Women beat 18-34 men for tech adoption and purchasing power - Boing Boing