Time for book publishers to fight dirty
Aug. 4th, 2011 09:18 am![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
deborahjrossFrom ChicagoTribune.com, an editorial by Aaron Gilbreath, who works at Powell's in Portland OR (one of my favorite bookstores!) Time for book publishers to fight dirty - chicagotribune.com
"Publishers should tantalize consumers by evoking books' sensory pleasures: the smell; the feel in your hands; that crisp, appealing crinkle of a turned page and smooth snap of a dust jacket. Publishers should elicit the joys of "curling up with a book," the satisfaction of seeing your library on a shelf in your bedroom — the years of your life marked by rows of colorful spines, the pages covered with marginalia. To do this, publishers could borrow vinyl enthusiasts' lines like, "Records have a certain smell. You can't smell an MP3," and, "I associate certain records' smells with a certain summer, a particular girlfriend." Audiophiles also discuss fidelity, how records sound undeniably better than MP3s. Surely there's a book analog waiting to be developed."
"Publishers should tantalize consumers by evoking books' sensory pleasures: the smell; the feel in your hands; that crisp, appealing crinkle of a turned page and smooth snap of a dust jacket. Publishers should elicit the joys of "curling up with a book," the satisfaction of seeing your library on a shelf in your bedroom — the years of your life marked by rows of colorful spines, the pages covered with marginalia. To do this, publishers could borrow vinyl enthusiasts' lines like, "Records have a certain smell. You can't smell an MP3," and, "I associate certain records' smells with a certain summer, a particular girlfriend." Audiophiles also discuss fidelity, how records sound undeniably better than MP3s. Surely there's a book analog waiting to be developed."
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